One of the first games to be classified as hyper-casual was Flappy Bird. You can play them as you wait for a friend at a restaurant, when commuting to work in the morning, or to pass time as you wait for your lecturer to get to class. Since people are always with their phones, most casual games are designed for mobile devices to increase their accessibility. These games are designed to be played anywhere and anytime. Their ease of understanding and wide accessibility means they can attract a large audience and earn revenue through advertising or a freemium model. While hardcore games target core gamers, hyper-casual games appeal to the mass market. Hyper-casual games are also defined by their target users. Another benefit of hyper-casual games is that they take less space on a user’s device than other gaming apps making them more convenient and less likely to be uninstalled. The games are designed to be played over short sessions and have a satisfying progression model. The controls, visual, and audio components have a minimalistic design to ensure nothing prevents the user from enjoying the gameplay. The gameplay is usually very simple, and everything about the game also matches it. Their simplicity makes them extremely engaging and addictive. They are light with minimal onboarding so that players can instantly tap to play. Hyper-casual games offer instant gameplay to their users. Thanks to the game’s simple gameplay, users can immediately understand what's going on when they access the gaming content. They have no plot inserts, lengthy tutorials, or level selection, and users can access the game within seconds of opening the gaming app. Hyper-casual games are very simple and usually contain just one mechanic. Let’s now take a look at the features of hyper-casual games in detail. Ultimately, these games are simple and need little attention. Some users attribute the “hyper” to the games’ fast-paced and addictive nature and associate “casual” to their convenience on mobile devices. Hyper-casual games started as arcade games but can now be accessed on mobile devices. If you've developed one of these games or plan to do so, this blog highlights the best hyper-casual game marketing strategies you can use to grow your user base. Since hyper-casual games are easier to make and have the ability to go viral, many game devs have decided to take this route. And that's why people like them – they are easy to learn, and you can play them anywhere. Source: Limelight NetworksĬasual games are mostly played during lunch breaks, or daily commutes, and even on the toilet. A recent study found that 56.6 percent of gamers consider themselves casual gamers.įigure 1: The percentage of casual gamers. These games support instant gameplay and are played with simple mechanics such as timing, agility, stacking, and turning. Casual games make a major part of the gaming industry.
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